Monday, 22 September 2014

Target audience research

In my research, I'm going to ask people the same group of questions, in relation to their preferences for a new student magazine.

  1. How much should it cost?
  2. What kind of articles would you like to read in the magazine?
  3. What colour scheme do you think would be fitting for the magazine?
  4. Would you like it to be written in a formal or informal tone?
  5. Is there anything else you think should be in the magazine that hasn't been mentioned already?
  6. What sort of locations do you think would be best for the front cover image?
                                                                                                                                                                   
  1. £1.99. £1.99. 80p.
  2. Fun ones- no 'basic guide to studying', stuff like music, music artist interviews, cool stuff happening in Ludlow.   Maybe some polls.  Stuff related to college-sports events.
  3.  Bright colours- Red, yellow. green. A rainbow magazine. Definitely bright and bold. Orange and black maybe? Ones that relate to the college logo, so blue and silver.
  4. Informal, maybe a couple of pages that are formal to show that it's an educational magazine.  Very informal. Colloquial. Informal.
  5.  Costa and subway vouchers. It'd be useful for students with all the stuff that need's paying.  Competions. Films reviews.
  6. Outside the castle. Or Costa. Places where students would be.  In front of the main entrance.  Outside the college gates, or in a classroom.
(Each colour is tied to one person in particular-I asked 3 people for their opinions.)

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